Pathwise

Manuals / UI/UX Foundations / Chapter 2

A · Understand · beginner · Week 1 · Chapter 2 of 13

Jobs to Be Done

Users hire products to make progress. JTBD frames motivation: “When ___, I want to ___, so I can ___.” Better than persona fiction for beginners.

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Step 1 of 3

Write 3 jobs

One functional, one emotional, one social if applicable.

Write 3 jobsDrag stickies · tap for tips
Study mapDrag stickies · tap for tipsKeep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Assert the UIdrag · tap →Retry wiselydrag · tap →Seed datadrag · tap →Close the loopdrag · tap →Keep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Pathwise hackdrag · tap →Write 3 jobsdrag · tap →Try thisdrag · tap →Follow the dashed drag · tap →

Example

When I finish work hungry,
I want to order food quickly,
so I can eat without cooking.

Do this now

For subject app, write 3 JTBD statements.

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Chapter learning outcomes
  • JTBD format
  • Main job vs related jobs
  • Competing with non-app alternatives

Clear these before you leave

Side quest

Interview lite

Ask one friend their last time doing the job — not about your app features.