Pathwise

Manuals / Product Thinking / Chapter 2

A · Value · beginner · Week 1 · Chapter 2 of 9

Outcomes vs output

Output = shipped features. Outcome = changed user/business behavior. Teams drown in output metrics.

Path progress
17%

Step 1 of 2

Rewrite the roadmap line

“Ship dark mode” → “Reduce night-session bounce by making reading comfortable.”

Rewrite the roadmap lineDrag stickies · tap for tips
Study mapDrag stickies · tap for tipsKeep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Assert the UIdrag · tap →Retry wiselydrag · tap →Seed datadrag · tap →Close the loopdrag · tap →Keep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Pathwise hackdrag · tap →Rewrite the roadmadrag · tap →Try thisdrag · tap →Follow the dashed drag · tap →

Do this now

Convert 5 feature requests into outcome hypotheses.

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Chapter learning outcomes
  • Outcome examples
  • Proxy metrics
  • Feature factory smell

Clear these before you leave