Pathwise

Manuals / Product Thinking / Chapter 3

A · Value · intermediate · ~35 min · Chapter 3 of 9

Jobs To Be Done lite

Users hire products to make progress in a circumstance. Focus on the job, not the persona costume.

Path progress
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Step 1 of 2

Job story format

When <situation>, I want to <motivation>, so I can <outcome>.

Job story formatDrag stickies · tap for tips
Study mapDrag stickies · tap for tipsKeep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Assert the UIdrag · tap →Retry wiselydrag · tap →Seed datadrag · tap →Close the loopdrag · tap →Keep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Pathwise hackdrag · tap →Job story formatdrag · tap →Try thisdrag · tap →Follow the dashed drag · tap →

Example

When I’m onboarding a new teammate,
I want a single checklist of access + tools,
so I can get them productive without Slack archaeology.

Do this now

Write 3 job stories for your case product. Identify what they use today instead.

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Chapter learning outcomes
  • Job stories
  • Push/pull forces
  • Competition for the job

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