Pathwise

Manuals / Email & Marketing Automation / Chapter 2

Build · beginner · ~35 min · Chapter 2 of 3

Segments & consent

Send to people who opted in for that topic. Suppress recent purchasers from “buy now” nags.

Path progress
67%

Step 1 of 1

Permission is the product

Double opt-in where required. Easy unsubscribe. Honor it fast.

Permission is the productDrag stickies · tap for tips
Study mapDrag stickies · tap for tipsKeep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Assert the UIdrag · tap →Retry wiselydrag · tap →Seed datadrag · tap →Close the loopdrag · tap →Keep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Pathwise hackdrag · tap →Permission is the drag · tap →Try thisdrag · tap →Follow the dashed drag · tap →

Do this now

List 3 suppression rules for your list.

Pro tip: Automation without suppressions is how brands get hated.

Was this step clear?
Chapter learning outcomes
  • Consent
  • Suppressions

Clear these before you leave