Pathwise

Manuals / Email & Marketing Automation / Chapter 1

Start · beginner · ~25 min · Chapter 1 of 3

Lifecycle > blasts

Welcome, activate, retain, win-back. One job per email.

Path progress
33%

Step 1 of 1

Map the journey

Day 0 welcome, Day 2 tip, Day 7 invite to the key action. Stop when they convert or unsubscribe.

Map the journeyDrag stickies · tap for tips
Study mapDrag stickies · tap for tipsKeep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Assert the UIdrag · tap →Retry wiselydrag · tap →Seed datadrag · tap →Close the loopdrag · tap →Keep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Pathwise hackdrag · tap →Map the journeydrag · tap →Try thisdrag · tap →Follow the dashed drag · tap →

Quick check

Best default for a welcome email?

Do this now

Sketch a 3-email welcome flow with one CTA each.

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Chapter learning outcomes
  • Lifecycle
  • One job

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