Manuals / Design Thinking / Chapter 2
A · Understand · beginner · Week 1 · Chapter 2 of 9
Empathize: talk to humans
Interviews, observation, and journey sketches. Seek stories and workarounds — not feature requests as gospel.
Interview guide
Open with recent stories. Dig into last time they struggled. Avoid leading “would you use X?”
Interview guideDrag stickies · tap for tips
Do this now
Run 3 interviews (15–20 min). Capture quotes verbatim.
Pro tip: Ask “show me how you do it today” when possible.
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Chapter learning outcomes
- Interview prompts
- Observation
- Empathy maps
Clear these before you leave