Pathwise

Manuals / Basic UX Research Methods / Chapter 3

Steady · beginner · ~30 min · Chapter 3 of 3

Synthesize

Affinity map quotes → themes → one insight per theme → decision.

Path progress
100%

Step 1 of 1

Insight = evidence + implication

“3/5 couldn’t find X → move X above the fold and rename the nav.”

Insight = evidence + implicationDrag stickies · tap for tips
Study mapDrag stickies · tap for tipsKeep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Assert the UIdrag · tap →Retry wiselydrag · tap →Seed datadrag · tap →Close the loopdrag · tap →Keep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Pathwise hackdrag · tap →Insight = evidencedrag · tap →Try thisdrag · tap →Follow the dashed drag · tap →

Do this now

Write one insight with a product implication from a past support ticket.

Was this step clear?
Chapter learning outcomes
  • Themes
  • Decisions

Clear these before you leave

Next, learn…

Same neighborhood as Basic UX Research Methods — keep the momentum.

DesignPresentation Design
DesignGraphic Design
DesignFigma
DesignUI/UX Foundations