Pathwise

Manuals / Personal Branding & Portfolio Building / Chapter 1

Start · beginner · ~25 min · Chapter 1 of 3

Positioning

Who you help + what outcome + proof. One sentence.

Path progress
33%

Step 1 of 1

The one-liner

“I help X do Y so they can Z.” Example: “I help startups ship reliable Playwright suites so releases stop being scary.”

The one-linerDrag stickies · tap for tips
Study mapDrag stickies · tap for tipsKeep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Assert the UIdrag · tap →Retry wiselydrag · tap →Seed datadrag · tap →Close the loopdrag · tap →Keep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Pathwise hackdrag · tap →The one-linerdrag · tap →Try thisdrag · tap →Follow the dashed drag · tap →

Quick check

Strong positioning focuses on…

Do this now

Write your one-liner and say it out loud twice.

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Chapter learning outcomes
  • Audience
  • Outcome

Clear these before you leave