B · Reach out · intermediate · Week 2 · Chapter 4 of 9
Outreach that isn’t gross
Short, specific, respectful. Say why them, why now, and a tiny ask (15–20 min) or no ask.
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Example
Hi <Name> —
I read/watched <specific thing> and especially liked <detail>.
I’m working on <brief>. If you’re open, I’d value 15 minutes on <one question>.
Totally fine if now’s busy — either way, thanks for <their work>.
— <You>
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Draft 2 templates. Send 3 customized notes this week.