Why motion exists in product UI

Orient, continuity, feedback, delight (last). If it doesn’t serve one of the first three, question it.

Path progress

22%

Step 1 of 1

Audit an app

Pick an app you use daily. Capture 5 animations. Label their job.

Do this now

Table: animation → job → helpful/noise.

Pro tip: Delight without clarity is decoration tax.

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Chapter learning outcomes