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Manuals / Graphic Design / Chapter 8

D · Brand · intermediate · Week 5 · Chapter 8 of 13

Brand identity basics

A brand is a promise made visual. Logo mark, wordmark, color, type, voice — condensed into a mini identity for your fictional client.

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Step 1 of 3

Mark vs wordmark

Many strong brands use a simple mark + wordmark lockup. Start simple — letterform, monogram, or abstract mark tied to the client story.

Mark vs wordmarkDrag stickies · tap for tips
Study mapDrag stickies · tap for tipsKeep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Assert the UIdrag · tap →Retry wiselydrag · tap →Seed datadrag · tap →Close the loopdrag · tap →Keep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Pathwise hackdrag · tap →Mark vs wordmarkdrag · tap →Try thisdrag · tap →Follow the dashed drag · tap →

Do this now

Sketch 10 rough marks on paper. Digitize top 3 in Figma.

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Chapter learning outcomes
  • Logo types
  • Clearspace & minimum size
  • Brand voice one-liner
  • Do / don't examples

Clear these before you leave

Side quest

Business card

Design a business card using mark, type pair, and color kit only.