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Manuals / Data Literacy / Chapter 2

A · Metrics · beginner · Week 1 · Chapter 2 of 8

Definitions & denominators

What counts as an event? Who’s in the denominator? Timezone? Bot traffic? Ambiguity is where “lies” start.

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Definition sheet

Definition sheetDrag stickies · tap for tips
Study mapDrag stickies · tap for tipsKeep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Assert the UIdrag · tap →Retry wiselydrag · tap →Seed datadrag · tap →Close the loopdrag · tap →Keep it shortdrag · tap →Name the waitdrag · tap →Scope locatorsdrag · tap →Trace when stuckdrag · tap →One browser firstdrag · tap →Isolate statedrag · tap →Pathwise hackdrag · tap →Definition sheetdrag · tap →Try thisdrag · tap →Follow the dashed drag · tap →

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For your metric: numerator, denominator, filters, owner, known caveats.

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Chapter learning outcomes
  • Operational definitions
  • Coverage
  • Windows

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